By Yoana Gaydova
For the second year in a row, Philips runs their remarkable global campaign in support of Breast Cancer Awareness. By illuminating 100 landmarks around the world in bright pink color, throughout the month of October, Philips aims at adding value to the cause in the fight against breast cancer.
Philips Raising Money and Awareness
The company wants to highlight the importance of early detection of the disease and to keep building on the technology, expertise and passion across its three sectors. Philips aspires to provide 10,000 women free mammography testing and education in various locations.
“At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women,” says Frans van Houten, “Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention.”
Philips and its 115,000 employees are also committed to raising money to fund ground-breaking research. Philips wants to tell the world that namely the research and innovation are the key to real change when it comes to early diagnoses, treatment and prevention of the disease.
A Company That Cares About People
“Philips is a leading technology company that cares about people.” – says Elena Calamo Specchia, the Press Officer of Philips. And they want to start showing that internally, by first raising awareness among employees, offer help and support and educate them about the importance of early detection and the ways of (self) examination. In cities like Dubai and Mexico the company offers informative and learning sessions for that purpose regularly.
Philips BCA Event
In Amsterdam, on 15 October 2013, Philips’ employees gathered for an event to share experiences, get informed about the activities that the company has been involved in, related to Breast Cancer Awareness and raise money for the three renowned research institutes: KWF Cancer Institute in Amsterdam, The Cancer Institute of Singapore and The Breast cancer Research Foundation in New York. The program included pink cocktails, music, photo booth, presentations and speeches by the CEO – Mr. Frans van Houten, the CEO of Healthcare – Deborah DiSanzo and other Philips employees. Jana Belyusova shared a very personal story of her fight through cancer, which had been filmed and was screened at the event. Employees could donate money by buying pink Philips mugs, socks, nail polishes and thermo cups.
Pink Illuminations Travelling the World
The pink illuminated landmarks include the spectacular Canton Tower in Guangzhou, the Bauman Garden in Moscow, the Catedral do Rio de Janeiro, the Reforma Avenue in Mexico, Dome of the National Assembly in Serbia, Giant Wheel in Vienna, Selfridges in London, Flagey in Brussels, Palazzo Marino in Milan, Sidziba Citi in Warsaw, National Mammography Science Center in Kuala Lumpur, Casino Puerto de Madero in Buenos Aires, Bosphorus Bridge in Istanbul and others, and can even exceed the desired number of 100. Only in the U.S. the landmarks are over 40, including the Prudential Tower and the Museum of Fine Arts. In Amsterdam illuminated was the Philips Center.
The company uses their dynamic LED systems from Philips Color Kinetics. These digitally controllable systems allow the creation of customized light shows from a palette of over 16 million colors in limitless combinations.
Philips also wants to engage people in a dialogue on social media by getting them to follow #BCA.
etting them to follow #BCA.