As part of the first Sportiv’ concept store, MODE CITY, the Salon International de la Lingerie et du Swimwear and INTERFILIERE, the leading fabrics and accessories trade show for intimates, beachwear and active wear to be held on 9th – 11th July 2016 at Eurexpo Lyon, Eurovet was keen to find out about women’s preferences and expectations with regard to underwear and exercise.
MODE CITY & INTERFILIERE unveil the results of their IPSOS study on French women, sport and underwear
This Summer, Mode City is back to Lyon where it started years ago. The reason is … football that makes Paris overbooked and too busy for more events.
Mode City, Salon International de la Lingerie et du Swimwear, some data about the event:
•The world’s leading professional trade show
•Over 30 years of industry experience
•1 quality label
•3 days of business and meetings
•450 exhibiting brands
•15,258 buyers from all over the world
•Over 400 journalists
MODE CITY, THE BIGGEST LINGERIE AND SWIMWEAR EVENT FOR OVER 30 YEARS
Presenting the top international lingerie and beachwear brands/manufacturers; 450 exhibiting brands will present their Summer 2016 collections for the first time
New brand’s and the most promising talents for the future