Amsterdam International fashion week is upon us this week and the city is excited than ever.

Models, celebrities, fashion designers, photographers, movie makers... you name it, they all gather at the old Westergasfabriek in Amsterdam west to celebrate this bi- annually event.

Lots of lights, flashes PR and shiny outfits. The idea is to show yourself and rub shoulders with the industry leaders.

In a fashionably late manner of an hour and a half the event launched on Wednesday evening

Jan Taminiau was the first to present his collection followed by MATTIJS,  the label designed by Mattijs van Bergen.

For more pics & images from AIFW 2010 click here: Amsterdam fashion

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