Tonight, January 31st, the Amsterdam International fashion week was concluded.

Five days of fashion celebration, creativity, parties, catwalks and press releases came to an end in the city in a spectacular show of laser and smoke and fashion accessories.

The last show was a catwalk presenting the wearable artwork of Bibi van der Velden and sponsored by Samsung LadyPhone.

What at first seemed like a photography nightmare due to the smoke and hostile laser beams turned into a fantastic show that was well adopted by still images and video footages.

The results are enclosed for you to see.

For more images of AIFW 2010 click here: Amsterdam fashion

A little background about AIFW:

Amsterdam International Fashion Week (AIFW) started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for Fashion. Twice a year, Fashion Week forms the centre-point of the Dutch fashion world, with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.

The show program is on invitation and for professionals only. AIFW takes place at the former Gas Factories in Amsterdam's ‘Westergas' area. Young and established designers show their collections on the Amsterdam catwalk. With the growing interest in ‘Dutch Design', Amsterdam International Fashion Week attracts a growing audience of directional international brands, buyers and press. 

Answering to immense popular demand, Fashion Week DOWNTOWN consists of numerous public catwalk shows, parties, shop launches, lectures and expositions, all organized in collaboration with local museums, galleries, clubs and shops.

Focusing on Amsterdam's reputation as an inspiring city, the AIFW program combines commerce with creativity. Our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business.

Once again the Amsterdam Spoke has spent few days in that fashion mayhem and can testify first hand that the mega event was managed well in general by the organizers, namely Spice PR. Despite the hostile weather and the slippery conditions, the event was fully crowded and all participants, from the stage and technical assistance to models, photographers and the visitors themselves, did their best for the success of the event.

 The local fashion industry can rest for the next six months until July when the next AIFW will take place.

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