NASTYA NEKRASOVA, a Russian brand and permanent participant of Mercedes-Benz Fashion Week Russia joined MBFW Berlin for the first time. The video presentation of NASTYA NEKRASOVA’s digital collection was streamed at mbfw.berlin on September 7, as well as at MBFW Berlin’s official social media accounts. The digital show by NASTYA NEKRASOVA was arranged under the global initiative MBFW International Editions Vol 1 for designer exchange between Mercedes-Benz Fashion Weeks. Mercedes-Benz Fashion Week Russia in Moscow and Mercedes-Benz Fashion Week Berlin made an agreement, and in turn a designer from MBFW Berlin will join the fall season of Mercedes-Benz Fashion Week Russia scheduled for September 19 through 23.
“The new collection has been inspired by ASSA, a super-popular Soviet film, namely the night dreams of the protagonist,” says Anastasia Nekrasova.
“Global collaboration and allying are major trends of the new era. The more experience we share, the more we communicate, all the more opportunities for designers from across the globe – it is easier for them to get into the spotlight, to be sustainable and unique,” believes Alexander Shumsky, President of Russian Fashion Council and Mercedes-Benz Fashion Week Russia.
NASTYA NEKRASOVA uses organic and recycled materials, supports local artisans and manufacturers and follows the slow fashion principles – less clothes, better quality. In 2021, the brand started a new totally digital clothing line.
Mercedes-Benz Fashion Week Berlin is taking place from September 6 to 8, both offline and online. Complementing these shows are presentations of fashion films by Marc Cain and talks by „She‘s Mercedes The Studio X MBFW Berlin“, a panel talk of the „Fashion Council Germany“ and three „Fashion Open Studio x MBFW talks“.