Who could have predicted that it would take so long time to get back to the energy of the meetings, the sources of inspiration and the collections of the brands…? Although technology has made it possible to keep in touch, it has not been able to replace the pleasure of our annual meeting, which has been postponed until the summer.
A desire for renewal, plural experiences, commitment and optimism, this is what the Salon International de la Lingerie invites you to live for this 2022 edition. Beyond society’s issues, embodied in particular by the various neo-feminist movements, renewing the way of looking at lingerie is fundamental to bringing the innovations, identities and commitments of the brands to a wider, demanding and discerning public.
It will be reflected in an offer that leaves more and more space for eco-responsible commitment, diversity and comfort ; from corsetry, which combines comfort and know-how, to loungewear which is experiencing an exceptional momentum and revival, and swimwear, which is now popular all year round, and which will have a special role in this exceptional summer edition, without forgetting the designers of tomorrow that are drawing the future world, it is the whole diversity of an industry that wants to meet again its target and loyal buyers but also new business opportunities by opening up to concept stores and ready-to-wear shops, thus broadening their offer and mixing their product selections. Meetings to be prepared in advance thanks to the digital tools that have become essential: from intelligent matchmaking to premium support for buyers to speed up the recovery. So the appointment is booked from 18 to 20 June, we promise you to find this conviviality that we all hold so dear around the passionate professionals who make up the richness of our sector.
Taya de Reyniès, Director of the Salon de la Lingerie