Turn on the Lights: De Bijenkorf Opens the Christmas season in Amsterdam

On Thursday, 21 November 2013, Amsterdam’s luxury department store de Bijenkorf will give the start of the Christmas season with a magnificent festive light spectacle and theatrical performance by international street theatre company Plasticiens Volants.


Turn on the Lights kicks off at 19:00 and will illuminate the facade of the Majestic building with 400,000 energy-efficient LED lights.

Illuminated will be also a 12-meter tall Christmas tree at Dam Square, decorated in beautiful Swarovski ornaments.

After Turn on the Lights, de Bijenkorf stays open until 22:00 for a special late night shopping event, inviting visitors to buy some early Christmas gifts or enjoy dinner at the restaurant.

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