By Yoana Gaydova
The most exclusive luxury lifestyle event in the Benelux, previously known as The Millionaire Fair, or simply The Masters of LXRY, took place in Amsterdam RAI from 12 to 16 December 2013.
The official opening ceremony welcomed 4,500 international VIP guests and Dutch celebrities. We strolled around 22,000 m2 of high-end merchandise including art and photography, antiques, fashion, jewellery and diamonds, champagne, interior design, sports cars, yachts, a helicopter and other desirable products and services, showcased by more than two hundred exhibitors from the luxury segment.
This glitz and glamour ambience of Masters of LXRY was supplemented by live music, entertainment, beauty treatments and fashion shows.
Ketterer Luxury Truck
One of the highlights of this year’s edition of the fair was the outstanding luxury truck, presented by Ketterer. The house on wheels amazed us with state-of-the-art technology and innovative design. You can easily take a scooter on board and even a Smart, MINI or Audi A1.
Vintage and New Cars
The first thing that caught our attention as we entered the exhibition hall was the showroom of the largest car dealer in Europe The Gallery Brummen, with their amazing classic, vintage and sports cars, such as Aston Martin, Ferrari, Rolls Royce, Porsche, Austin Healey and Mercedes.
The stand of Jaguar Land Rover introduced for the first time in the Benelux the new sensational Jaguar F-Type coupe and also featured the new Range Rover.
Gassan Diamonds and Watches
We visited the big and sleek stand of Gassan that presented the largest watch collection in Europe, including the brands Rolex, Tudor, Carl F. Bucherer, Breguet, Chopard, Cvstos, Ulysse Nardin, Christiaan van der Klaauw, Jaeger-LeCoultre, Cartier and IWC.
The Lengers Yachts also could not go unnoticed. Presented were the latest trends and models of luxury Italian motor yachts, such as Riva, CRN, Ferretti Yachts, Pershing, Mochi Craft and Itama.
Art by Nathalie van Oort
We met the artist Nathalie van Oort, the ‘soul painter’, whose forte is transferring the emotions from a picture to the canvas. Her XL size portraits are painted in a way that conveys the mystery of the woman, her sensual, powerful and vulnerable nature. The latest paining of Nathalie van Oort was unveiled by Jan des Bouvrie on the VIP night on 12 December.
The Armand de Brignac Dynastie Collection
For the first time in the Netherlands, Exclusive Drinks presented the limited edition Armand de Brignac Dynastie Collection, made of nine bottles of Armand de Brignac Brut Gold NV champagne, ranging from a standard 75cl bottle to a 30L Midas.
“Uderwater Dogs” by Seth Casteel
We could not help but notice the impressive images of the popular series “Underwater Dogs”, by the award-winning photographer and New York Times Best Selling Author Seth Casteel. He succeeded to unveil the wild nature of the animals, when breaking through the surface of the water.
Bubbles & Burgers
We loved the successful concept of Bubbles & Burgers, suggesting that burgers can be a luxury snack and go very well with champagne or prosecco. We also enjoyed the beautifully decorated setting and cozy atmosphere of the place.
CuliAir Sky Dining
Another concept that really amazed us was the CuliAir Sky Dining, the world’s only hot air balloon restaurant, where you can enjoy a balloon trip over the most beautiful parts of the Netherlands, while savouring dishes, such as Scottish lobster and wild sea bass, cooked by the master chef Angélique Schmeinck.
Art in Beauty by Carola Pavlik
The inspiring collection of artworks by Carola Pavlik, reflecting femininity, beauty and power of women, arrested our attention. The newest portraits of international power women, including Beyonce, Hillary Clinton, Beatrix and Oprah Winfrey, use bright and strong contrasting types of colors on a highly reflective sustainable material, allowing you to influence the way you look at and feel about yourself. Her striking sculpture Shine, represents a female body covered with 57.000 crystals.
We stopped by the stand of GRATiAE, the newest line of natural organic skin care cosmetics by Premier Dead Sea, where we received a special hand treatment.
Akoesta presented to us their innovative solutions for improving acoustics in your room or office by placing wall sound absorbing panels.
We didn’t do any shopping but we spent good five hours, learning all about the luxury way of living. The twelfth edition of the unashamedly elite Masters of LXRY was just as impressive and successful as the previous ones and definitely worth a visit, especially if you have plenty of money to spend.