Lisca – 55 years of style, beauty and seduction represented in the women’s lingerie

By Radostina Kushelieva

Do you strive for seductive, beautiful, sexy, elegant and stylish lingerie? Lisca is the answer to all you have ever imagined and even more. Lisca combines sexy elegance and style. It is colorful play of seductiveness.

This year Lisca, lingerie producer celebrates its 55th anniversary. During the years Lisca has managed to make its reputation and name with its style, creating appealing and beautiful lingerie. Throughout the years Lisca attended numerous international fairs and it followed various of different trends.

Everything started in 1955 with 5 women manufacturing in small workshop. First bras were made from damask and brocade. Then in 1960’s came the turn to the bullet bras. The following years the first push-up bra was represented by Miss Europe 1969. Then came the turn to the first heat moulding which enabled the seamless cup bras. After that were the Emancipated Eighties and the Turning-Point Nineties where Lisca brand and corporate identity was designed, bringing together all lines and programs. In 2000 Lisca introduced its first nightwear models and the youthful Cheek by Lisca brand. The same year online shopping was set up as well as the exciting technological innovation – Smart Memory Bra.

Now 55 years later in 2010 Lisca is still on the top offering to its customers technological novelties and innovations: light gel Bra, Best fit bra, hygiene panties etc. Furthermore, its retail network is expanded to over 100 Lisca shops and corners in specialized lingerie stores. Lisca sells 2.5 million own brand products per year and it is now available in over 30 countries.

The new autumn collection introduced by Lisca is Romantic and Daring. Current months in autumn bring the bouquet of fallen leaves and a bit of grey nuances. Lisca also brings some warm and gentle colors in the cold autumn months to remind you of the hot summer unforgettable moments.


Lisca offers a new lingerie collection in sensual peach or coral colors and for more serene moments also in elegant shades of colors reminding you of a warm coffee in the cold autumn mornings. Romantic playfulness and perfect minimalism will satisfy every taste and even those who choose plus size bras. Also for full breasts there are lace bras in trendy colors available.


Lisca also offers the glamorous and prestige looking black or dark violet lingerie with shiny Swarovski crystals, baroque jacquard or seductive transparency, which is even more gorgeous because of its lace linen with tattoo patterns. The mixture of graceful seriousness and youthful mischievousness of patterns flirting in lingerie and pajamas Cheek by Lisca is the right choice for everyone who loves natural shades of green poison-ivy, olives petunias and apricots. And for those of you who are extremely passionate there are also some seductive models in red color.

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