Love & Marriage Beurs: The Latest Trends in the Wedding Industry

By Yoana Gaydova 

The fair Love & Marriage, organized by JES Organisatie & Advies, came to Amsterdam on Saturday 26th and Sunday 27th October 2013 in Amsterdam RAI. Visitors could tap into the atmosphere of their future wedding day and collect ideas and inspiration from around 80 of the best companies in the wedding business.

Bridal Fashion, Beauty and More

The fair brought together brands from the wedding industry, presenting their latest bridal fashion, products and services at beautifully decorated luxurious booths.  Exhibited were  wedding dresses and suits, shoes, wedding rings and jewelry, wedding photographers, DJs and marriage officiants, wedding transportation, wedding venues, tealight holders, wedding cakes and cake toppers, bridal accessories, bridal hairstyles and make-up, lingerie, catering services, honeymoon destinations and travel services.

The National Wedding Show

Highlight of the event was the National Wedding Show with its large XXL catwalk, which was part of the program for the first time in Amsterdam. For one hour dancing models presented glamorous wedding dresses and elegant wedding from the 2014 collections of the brands De Witte Koets, Bruidshuis Diana, Bruidshuis Elly, Zarganza, Giovanna, Fem Weddingshop and ROKA.

Workshops and Sessions

The program of Love & Marriage Beurs included workshops and inspiration sessions. There was ‘Bridal Hairstyle demonstration’ by Pierôt Coiffures & Beauté, The Dutch Wedding Industry Organization gave tips on how to avoid ‘Wedding Bloopers’, while gave ‘Tips and Tricks for a successful party’. Other workshops were ‘Ask questions to the wedding planner’ by Astrid Blaauw Weddings & Events and ‘Visual Storytelling -The art of wedding filmmaking’ by Banganimation.

Love & Marriage Beurs goes around the Netherlands

Love and Marriage Beurs welcomes 30,000 visitors per year. The tour continues in Den Bosch on 2 and 3 November, Eindhoven on 18 and 19 January 2014, Groningen 25 and 26 January 2014, Rotterdam 1 and 2 February 2014 and Utrecht on 22 and 23 February 2014.

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