Taya de Reyniès explains the reasons for the change of date of SIL. She also tells what to expect for visitors next June.
The SIL (Salon International de la Lingerie) and IFL (Interfilière Paris) have been postponed to June, with both events now taking place from June 18 to 20. Can you explain the reasons behind this decision?
The reason is simple when you analyse the figures. More than 70% of the exhibitors at both shows come from abroad, as well as 65% of the visitors. However, travel restrictions in a number of countries made it difficult for some exhibitors and visitors to attend. The recent development of the omicron variant has in fact resulted in travel bans within companies. Many companies fear that their teams could be affected by Covid. It would then jeopardise the presence of exhibitors, as they would be forced to confine themselves. Faced with this uncertainty, which was still real at the beginning of January, we also realised that the rate of registration of international visitors was still insufficient for an event of such international scope, hence our decision to postpone it to June.
How many visitors are you expecting?
We expect more than 200 brands to exhibit at SIL and more than 120 companies at Interfilière. The geographical origin of visitors will be mainly from Europe, America and partly from Asia. As for the health protocol, it will be put in place according to the situation on the date of the trade fairs. They will then be monitored on a daily basis by our teams.
How will the event be positioned next June?
For this coming edition, we will propose a wide and complete offer: lingerie, swimwear, loungewear and activewear. In fact, we want to stick even more to a global vision of the market. SIL and IFL together form the only international meeting place for the lingerie and swimwear industry. We then will present on our forums a selection of the new products and it-products of the Spring-Summer 2023 season for SIL. Regarding Interfilière, we will present the Autumn-Winter 23/24 collections. In addition, we want to highlight two major themes during our June event: inclusiveness and eco-responsibility.
What are the more specific approaches to promoting this eco-responsibility?
We are going to promote corporate social responsibility, eco-design and innovations in the production of materials with the launch of the Interfilière Sustainability Awards and a presentation of the finalists in a dedicated area. As an example, in our exhibitors’ catalogue, visitors can find both the list of innovative products with recycled materials and young designers present at the event.